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|Posté le: Lun 14 Aoû - 04:48 (2017) Sujet du message: Asics Gel Quantum 360 Femme
|It’s signaling a change in the secondary sneaker market. With a majority of Jordan retros sitting on retailers’ shelves for weeks and months, the stores need something new to sell, and the NMD happens to be that sneaker.
“The adidas NMD is our Nike Air Max 90 Womens Black most popular sneaker right now, over Yeezy Boosts and Ultra Boosts,” McPheters says. “I don’t have the exact numbers right now, but you can make a case that it’s the most popular sneaker in our store Nike Air Huarache Mujer at the moment.”
It may have taken the general public a few days to warm up to the NMD, but retailers knew it was a great sneaker from the start.
“We were lucky enough to see that shoe a year or so before it was released, and we knew it was something special,” says Mike Packer, owner of Packer Shoes, a sneaker boutique in New Jersey. “We saw a shoe good shoe before we even knew it was borrowing from adidas’ history.”
The NMD is getting appreciated just the way that adidas expected it, too: Although many Asics Gel Quantum 360 Femme people pronounce the shoe as “N-M-D,” it’s actually short for “Nomad” and was made for a traveling lifestyle.
“It was also this Asics Gel Lyte 3 Dam idea if you have a busy life and you travel and you’re always away from home, you can only take so much with you,” The NMD’s designer, Nic Galway, told Complex in an interview last year. “Those products have to Nike Air Max 95 Damen perform multiple tasks. I wanted to create a product that you feel comfortable in, both how you look and how you feel.”
One of the places that the NMD has led people to is the sneaker store. It’s creating serious business for the retailers who sell the shoes. “At the end of the day, what they’ve created, which is sorely lacking in the industry, is a Monday through Friday business,” Packer says.
There have been so many NMDs that it’s giving stores something to bank off of other than Air Jordans and the Asics Gel Lyte 3 Dames occasional Yeezy Boost on Saturdays. All hype has to eventually die, though, right? Many people, myself included, are Nike Roshe Run Womens somewhat shocked that consumers aren’t getting tired of the NMD at this point, but McPheters and Packer don’t see it that way. It may be a “post-hype” sneaker, where people are buying it because they genuinely want it, not just because of the status or resale opportunities it presents.